Thursday, January 31, 2013
Saturday, February 11, 2012
New for 2012 - LADYs Ultra Soft Touch LUXE
Saturday, April 03, 2010
Discover more ... about our SAFE Textiles ... watch the movie below
Friday, January 22, 2010
Tuesday, January 05, 2010
A Proud Member of SFC, Sustainable Furnishings Council
Monday, December 07, 2009
in keeping with Hopenhagen
Wool is 50 per cent carbon = the ideal fibre to reduce global warming: http://www.abc.net.au/rural/vic/content/2009/11/s2747478.htm
Monday, November 30, 2009
Knowing Your Eco Astute Consumer Targets
NMI LOHAS Segmentation Model
•LOHAS™ (19% of U.S. adults): LOHAS consumers are dedicated to personal and planetary health. Not only do they make environmentally friendly purchases, they are active stewards of the environment.
•NATURALITES™ (15% of U.S. adults): This segment has a strong personal health focus through consumables. They are not, however, as committed to the environment nor driven to purchase eco-friendly durable goods.
•DRIFTERS™ (25% of U.S. adults): These consumers have good intentions, but factors other than the environment influence their actual behavior. They are, however, driven to sustainability based on the trendiness of the topic.
•CONVENTIONALS™ (24% of U.S. adults): This very practical segment doesn’t have far-reaching green attitudes, but they do have environmental behaviors such as recycling and energy conservation.
•UNCONCERNED™ (17% of U.S. adults): Simply put, the environment is not a priority to consumers in this segment.
"Social responsibility and environmental concerns are important to an increasing number of corporations," said Steve French, NMI Managing Partner. "Through MRI’s Survey of the American Consumer, marketers can more deeply profile key LOHAS segments. Moreover, because of MRI’s extensive media usage information, they can develop media and promotion plans to successfully reach these groups."
"For instance," continued French, "consumers in the 'LOHAS' segment are more likely to be heavy Internet or Magazine users than are the 'NATURALITES', while 'NATURALITES' are more likely to be heavy TV users than are consumers in the 'LOHAS' group. This is an important insight for marketers wishing to reach these segments."
LOHAS is an acronym for "Lifestyles Of Health And Sustainability", a consumer segmentation system that classifies consumers according to their behaviors and attitudes toward the environment, social issues and corporate social responsibility. http://www.lohas.com
Natural Marketing Institute (NMI) and Mediamark Research & Intelligence (MRI) are pleased to announce that they have integrated NMI's LOHAS consumer segmentation model with MRI's Survey of the American Consumer database. http://www.nmisolutions.com/
It’s a fact > WOOL is 50 per cent carbon which has been captured from the atmosphere. A kilogram of wool stores the equivalent of 1.3kg of CO2 = the ideal fibre to reduce global warming: http://www.abc.net.au/rural/vic/content/2009/11/s2747478.htm
Saturday, November 21, 2009
Truly, the pendulum is swinging back to a desire to embrace "things" that have intrinsic value (aesthetic and performance) ... like wool.
RAPID RENEWAL . LOW EMITTING MATERIAL . CERTIFIED SAFE
NATURAL PERFORMANCE DRIVEN FABRICS
LADY’s Wool is planet-friendly made from the simple combination of sunlight water and grass. It is made of up to 50 per cent carbon stored in a stable form. It is renewable has the ability to biodegrade without harm to the environment and can be recycled.LEED-Credits abound within. Our wool is a certified SAFE textile for you the ones you love and the environment. Furthermore it takes significantly less energy to produce wool products than man-made fibre products, and this ensures CO2 emissions are kept very low. Therefore the increased usage of wool can positively reduce the level of greenhouse gases in the atmosphere. Wool also gives advanced and developing countries alike the opportunity to reduce their reliance on fossil fuels.
Sunday, September 27, 2009
Certified SAFE Textiles .. for the ones you love and the environment
LEED Credits abound with Natural Sound Abatement ecoMaterial
LADY’s Oeko-tex certified SAFE, Soft Touch ecoWools are in addition to being LEED rated as low emissions and rapid renewal materials; they can also improve indoor air quality, compared to synthetics, because they “have the ability to absorb sulphur dioxide, nitrogen dioxide and formaldehyde (and not re-emit)” An additional add-value benefit; The Consumer Products Safety Commission (CPSC) has determined that textile-based products certified according to the Oeko-Tex Standard 100, comply with the lead content limits specified in the Consumer Products Safety Improvement Act, a new federal law that goes into effect in August 2011.
Friday, September 25, 2009
Sunday, September 20, 2009
NeoCon 2009 ... Wool's every where ! Naturally.
Tuesday, September 01, 2009
at LADY we deliver ... SAFE Textiles for You and the ones you love. 100% Natural Textile delivering High Performance, Top Quality, Price Friendly.
Monday, August 31, 2009
Sunday, August 30, 2009
Thursday, July 09, 2009
Oeko-tex = Certified Safe Textiles
Oeko-Tex Certified, SAFE.
All LADY's Soft Touch ecoFabrics are Oeko-tex Certifed.
Certifed SAFE for Peace of Mind and the Environment and may contribute to LEED Certification
in many areas.
Okeo-Tex Q&A Brochure
“click”above for the brochure.
Oeko-Tex Confidence in Textiles - Worldwide Brochure
“click” above for the brochure.
Wednesday, July 08, 2009
Totally Transparent.... Certified Safe and Green
Tuesday, July 07, 2009
Cut Yardage/QuickShip Program... great inventory control, Buy the way You want... When You want, naturally.
Sunday, July 05, 2009
Soft Touch ecoWool Felt ... certified SAFE
Certified SAFE for peace of mind and the environment by the #1Global Green Label ... OEKO-Tex ... may also contribute to LEED Certification in many areas.
Questions/answers/or BUY > Te: 416.785.1959 Em. firstname.lastname@example.org
Friday, May 08, 2009
Wednesday, May 06, 2009
LADY ... when you're looking for Sustainability and Authenticity
Monday, March 02, 2009
LADY's Wool ... discover why the Astute Designers use wool.
Saturday, February 07, 2009
2009 Year of the Natural Fibers...
A Great Traditional Body, Soft Hand ... SAFE for All
Saturday, January 03, 2009
Wednesday, December 10, 2008
Tuesday, December 09, 2008
Monday, December 08, 2008
Tuesday, November 11, 2008
... all natural must haves ...
"click" below ...